Luis Davila's Weblog


Obama and the Apollo Project

Hi everyone! It has been a while since I posted to the blog. I have been really busy and doing some traveling for work. Nevertheless, after watching last night’s debate I had a definite urge to start blogging again!

I don’t want to comment on the bickering between the candidates… For that go to Politico.com

Instead, I wanted to write about the most interesting subject (in my opinion) that came out of the debate; a clear remark by Obama supporting  an Apollo Project-like presidential initiative to support renewable energies and a global economy based on green jobs. This would include a dramatic increase of funding for R&D in overcoming the technology gap when it comes to energy resources.

Interestingly enough, I went to a meeting earlier this week with the Breakthrough Institute discussing recent findings published in a Nature Magazine on how the IPCC understimated the technological advances needed to stabilize carbon-dioxide emissions.

The presenters at my meeting focused on the need to mobilize the US in a massive technology innovation effort, like the rebuilding of Europe after World War II, the Manhattan Project and the Apollo Project. Michael Shellenberger, famous with Ted Nordhaus for proclaiming the Death to Environmentalism, has been promoting this concept as well, especially as it fits the idea of reframing the discourse on environmentalism to a more inclusive and broader movement for all progressives. All of this is very much influenced by George Lakoff’s work on framing language focus on strenghts and not on policy/wonky confrontational prescriptions (a la “bread and butter” Democrats).

The other side of this Apollo Project-type effort involves an honest partnership with groups that have not been fully engaged in the renewable energy discussion in the past, such as unions, environmental justice groups, people of faith, etc. An interesting group that is trying to bridge this is Green for All which tries to “build an inclusive green economy strong enough to lift people out of poverty.”

The point with all of this is that at my recent meeting, I specifically asked if anyone was speaking to the presidential candidates about all of this stuff, and no one really knew… Based on Obama’s remarks last night, it seems that someone is! Let’s see how it works out!

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[…] The new speech still declares environmentalism dead, but instead declares the birth of a new movement called Blue. This new movement is essentially a movement made up by everyone and anyone, allowing people to become better consumers, design what he calls PSPs (personal sustainability practices), and live better, healthier lives. Werbach designed this idea while working for WalMart as a sustainability consultant (this obviously brought more controversy to his image). The concept also feeds to the same thinking embraced by the folks at the Breakthrough Institute (see my previous posting). […]

Pingback by Is Blue the new Green? « Luis Davila’s Weblog

I am going to totally throw this discussion to the wind. Why don’t the candidates put education on the forefront of their platform? Our educational system is in crisis. Go to strengthsmovement.com or look up JENIFER FOX… YOUR CHILD’S STRENGTHS

Comment by fran




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